Services

Logo Design

  • Branded logo in black and white for print and digital applications.

  • • Free phone consultation

    • Full Ownership of your logo

    • Black /White logo—black on white/transparent backgrounds and white on black background— files appropriate for print and digital applications

    • A guide indicating when and where to use your logo files

    • Three rounds of design revisions. Additional rounds of revisions available for an additional charge

    *Optional à la carte add-on: your logo in up to three colors and in three color modes, CMYK, RGB, HEX

  • Approximately three weeks.

  • $1,500–$2,000

Brand Identity

  • A comprehensive brand identity (logo, aesthetic themes, typography treatments, digital patterns, custom infographics, brand styles guide—for print and web) that serves as a visual guideline, mission statement and North Star for your business's journey and presentation to the world.

    • Free Initial Phone Consultation—to have a conversation and to better understand your goals at this stage of your brand

    • Brand Book that lays out all the uses of your logo, brand colors and typography, supportive visuals such as patterns, textures as appropriate. A clear mission statement of values and objectives

    • Your logo in black and white and branded colors in files appropriate to print and digital applications

    • Branded typestacks for print and digital applications

    • Branded colors for print and digital applications

    • Examples of your logo and its use in a variety of situations in print and web

    • Examples of your brand styles in application for social media

    • Overview of requirements and file sizes for web media

    • Digital files that are to be used in print and web applications. Clear instructions on how and when to use which file

    *Optional à la carte add-ons: business cards, letterhead, menus, etc.

  • Approximately 8 weeks.

  • $5,000–$7,500

Brand Refresh

  • You are an established business with a loyal customer base. Your goals and mission statement are working for you. However, your branding and support materials feel out-of-date visually or functionally. An example of this might be that your logo is not formatted for social media or your typefaces/fonts are not suitable for web applications.

    Note: A Brand Refresh is distinctly different than a Rebrand in that a Brand Refresh is a light, aesthetic and performative upgrade to a healthy existing brand, whereas a rebrand is an intensive process of shifting public sentiment and restructuring of the goals/mission of a brand.

    • Updated brand colors applied to your existing logo in file formats suitable for print and digital applications

    • Updated type stacks for print and web—this includes font selections that reflect the ethos of your brand goals and target audience

    • Business print collateral with your updated branding—business cards and letterhead

  • Approximately 4 weeks.

  • $2,000–$3,500

Website for Georgetown Oyster House

Website Design

  • A starter website through Squarespace—fully branded and ready to go.

    • Fully designed landing pages through Squarespace—six pages in total:
      ~Home Page
      ~Services/Menu
      ~Gallery/Work
      ~Samples/Other
      ~About Page
      ~Contact Form

    • Custom branded digital typestacks

    • Branded colors suitable for web

    • Full ownership of your website

    • Overview of your brand styles for web

    • Guidance on acquiring a domain name.

    Additional add-ons can include: branded business email and google workspace. Website maintenance or periodic content adjustments.

    Price is for the design and initial set-up of your Squarespace web page. Ongoing subscription cost of Squarespace will be your responsibility. If you already have a Squarespace account, and just need design services, an adjusted price will reflect that.

  • Approximately 8 weeks.

  • $5,000–$7,500

À la Carte Add-ons

  • • Black Ink
    $250*

    • Full Color
    $300*

    If you need photography an additional charge will apply.

    *This does not include printing costs. Design only. We are happy to suggest a printer.

  • Professionally designed menus with your branding. Black & white or color with or without photography up to 4 pages.

    We are happy to create fillable
    PDFs for you to update daily, weekly or monthly.

    Need us to communicate with a printer. We are happy to do that!

    $400 - $1,500*

    *This does not include printing costs. Design only. We are happy to suggest a printer.

  • Design and print ready files for the sign vendor.

    Reach out to us for an estimate based on your specific project.

  • Branded fillable .pdfs, custom .docx, and other print-ready documents.

    Reach out to us for an estimate based on your specific project.

  • Eye-catching promotions for productions or community events. Print ready files and communication with your printer of choice.

    $800–1,000*

    *This does not include printing costs. Design only. We are happy to suggest a printer.

  • We offer copywriting and proofreading services.

    Reach out to us for an estimate based on your specific project.

  • We offer typesetting and book jacket design.

    Reach out to us for an estimate based on your specific project.

  • Your logo in up to three colors and in these color modes:

    • CMYK (print)

    • RGB (web)

    • HEX VALUES (web)

    $750

  • This add-on is for a digital or print typestack.

    What is a "Type Stack"?
    A typestack is a curated set of typefaces/fonts that have a hierarchical structure for presentation in print and digital applications. H1, H2, H3, H4 H5, body text etc.

    $750 per application
    (digital or print)

  • Branded vector graphics such as favicons, patterns or infographics for use in web or print. Based on an existing brand.

    Reach out to us for an estimate based on your specific project.

  • Branded cards to suit with advice on sourcing print vendors and appropriate file types

    Basic business card design with your content. We are happy to suggest printers and make sure your files meet the proper specifications

    $250*

    *This does not include printing costs. Design only. We are happy to suggest a printer

  • Ongoing adjustments and updates to your website content.

    Scaled to your maintenance needs.

    Reach out to us for an estimate.

  • Branded social media icons, favicons, etc.

    Reach out to us for an estimate based on your specific project.

  • Need to continue the conversation and see additional creative iterations of your designs? We want you to be happy. Additional drafts can be added on and will be priced according to the scope of the changes.

Communication & Transparency

It all begins with a conversation and establishing your goals. Whether you are just starting out, or are an established business ready for a reboot, we are here to make you look good. Below is an overview of the process and what to expect from us.

How It Works

An overview of the design & payment schedule when working with Buoy Bell Design Studio.

Initial Consultation
After contacting us, we will have a phone, zoom or in-person conversation to understand your objectives.

Phase 1-Engagement of Services
If all parties wish to proceed, there will be a contract which establishes a timeline for each phase of the design process, payment schedule and deliverables. We use an intake questionnaire for you to fill out that begins the design dialogue—what you like, what you don’t like and other information related to your business goals and brand.
—30% down payment

Phase 2-Initial Drafts
At this phase, based on the questionnaire that you have submitted and our conversation, we will generate initial drafts for review. This is a great time to be able to make big moves or reconsider your objectives.

Phase 3-Secondary Drafts
Your designs are coming to life! Further refinements and choices are made.
—40% invoiced

Phase 4-Tertiary Choices
The work is essentially complete. At this point you are signing off on your designs. You always have the option to add-on another round of revisions. This is true until you are completely satisfied. Note: additional rounds of revisions are an a la carte add-on charge.
—20% invoiced

Deliverables
Everything you need to move forward. We are always here to answer questions.
—Final 10% invoiced

Phew! That was a lot of information.
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